Perhaps someone else bought the item while you were thinking about it. When that happens, the item will no longer turn up in search results or on your watch list. If this is happening to you a lot on eBay, it's time to step up your game, since a lot of the best deals go very quickly.
There are lots of things that shouldn't be sold on eBay , but some of the most common examples forbidden by eBay include hazardous or dangerous items like lots of chemical or weapons, unauthorized copies of software or other media items that are protected by copyright, counterfeit and fake goods of all kinds, and consumer goods of any kind that have been recalled.
The item listing violated eBay rules: Sometimes it wasn't the item for sale that caused eBay to remove the listing in question, but the way that it was listed.
Sellers aren't allowed to do things like use photos taken from other sellers' listings , include links to their business websites where you can buy their products, use profanity or explicit imagery. The seller is no longer selling on eBay: Sometimes sellers get sanctioned by eBay for breaking rules or by failing to satisfy customers and selling restrictions are placed on their accounts. When this happens, all of the items being offered by the suspended seller are removed.
While eBay's watch list tool is a convenient tool, it can also work against buyers by inadvertently creating more visibility for the listing they're watching. Although the nuanced metrics of eBay's Cassini search engine algorithm are mysterious, the number of watchers is said to help push listings higher in the search results.
The more people that see the listing, the better the chances are that the item will sell or fetch a higher bid. Some eBay experts recommend bookmarking a listing or sending yourself a link as opposed to using the watch list. Actively scan device characteristics for identification.
Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. If you have multiple similar listings, consolidate them into one. You can amp up the drama by adding a note in the title of your listing so that watchers immediately see it as they scroll through their list. Adding better pictures can make your product look more enticing to prospective buyers. Elevating your images is the most important thing you can do to make your listing more appealing.
Updating your descriptions can help answer any remaining questions bidders have. Make sure you initially write your descriptions with search intent in mind. This description is easy to read and makes great use of images. It focuses on both tangible benefits great for holding your favorite flowers and intangible, emotional ones bold, vibrant, will brighten up any home.
It tells you everything you need to know, and nothing more. Watchers may be trying to decide between your product and one from a direct competitor. Perhaps they are watching both listings. So spend some time doing opposition research so you can optimize your listing to be more competitive. However, you can compete on the quality of your listing and the perceived value of your product and brand. Some watchers will never convert into buyers, no matter how hard you try to entice them.
Your product might be out of their price range or just not what they want. Or maybe they never had any intention of buying in the first place. Simply re-list your product and try to reach more motivated shoppers. Remember, listings are an ongoing process with room for continual improvement. This article originally appeared on Sellbrite and has been republished with permission.
Find out how to syndicate your content with B2C. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 0. Someone will surely nibble soon, you think. What happened? Because of these features, there is a wide range of reasons why an eBay user might consider adding a product to their watch list: They are interested in the item and considering buying it.
Many watchers are sellers of rival products and are simply checking out the competition to see how their listings perform. Lower the Price Direct offers are a great opportunity to connect with watchers. Raise the Price Raise the price to generate sales? It sounds counterintuitive, but this is a unique bit of sales psychology that many eBay users swear by: Raising your price can motivate buyers in two potential ways: First, pricing is an important signifier of quality , particularly for items that have ambiguous value, like art and antiques.
Offer A Deal Another way to draw in potential buyers is by offering a special incentive to customers who act now. From the Promotions Manager page, you can set up five different types of special offers: Order discounts. Offer a discount based on order size or amount spent, e.
Offer free or discounted shipping to qualified buyers. Volume price discounts. Offer a discount to buyers who purchase multiples of the same item. Sales events. Reduce prices on certain categories or items, e. Send exclusive discounts to specific buyers.
Shoppers will know if you are using the same generic stock photo as every other seller on the site. Use photos per listing.
Every listing can have up to 12 photos free of charge. This may seem like a lot, but eBay Seller Outreach specialists recommend taking advantage of this number and uploading as many different angles and feature photos as possible. Take better photos. These include: Use a plain, uncluttered backdrop. Fill the frame with your object. Turn off the flash, and use a diffuse light like standing near a window to prevent harsh angles and shadows. Fortunately, eBay makes this a simple process.
This information tells you how many more people are currently interested in the same item. Many people use their phones or tablets to shop on eBay as it can be far more convenient.
Viewing how many watchers a product has on eBay works similarly on the mobile app. First, make sure to download the latest version of the iOS or Android eBay mobile app on your device. Then, follow these steps to view the number of watchers:.
Knowing how many watchers your listing has is even more critical if you are selling items on eBay. If there are many watchers and no bidders or buyers, it could mean that your item is incorrectly priced.
0コメント