The Pinterest Board: Pins are organized within boards. The boards themselves are defined by a title and a category. It is important to note that content is proliferated through the Pinterest home feed. The home feed displays pins from pinners and boards which the user is following. Users have the option to follow other pinners or individual boards at a time. Content discovery can occur by exploring the home feed there is an option to view either followers, categories, everything, popular or gifts or by running a search.
When running a search you must choose to display pins, boards or pinners. Boards are by default public to all users on pinterest, however, you can choose to make a board secret. Secret boards are not displayed to your followers or in any search results on pinterest. Users are only allowed to have up to three secret boards at a time.
Secret boards can be made public at any time; however, public boards cannot be changed to secret boards once they have been made visible. There is also the option to create collaborative boards. This is done simply by indicating who is able to pin to a board in the edit board menu. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.
The future of innovation and technology in government for the greater good. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. But marketers still struggle to define what makes for a successful Pinterest content strategy—and what does not.
Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Pinterest helps people organize the things they love through the use of pins.
A pin can consist of an image or video of a gift, recipe, destination, or quote. You can create as many boards as you like, but you want to make sure that each board has a purpose and strategy behind it. Pinterest users can follow individual boards, or entire Pinterest profiles. In order to turn a piece of content into a pin on Pinterest, a Pinterest user needs to take the first act of pinning the item. If you follow a brand or a Pinterest user, you are their follower.
Once your brand becomes a follower of a brand on Pinterest or a Pinterest user, anytime that user or brand makes a pin or a repin, it will show up in your newsfeed. Once a pin exists on Pinterest, users are free to repin that pin. The newsfeeds are the most active locations for content discovery on Pinterest.
The most engaged pins across Pinterest within a given category show up in the categorical newsfeeds. Similar to Facebook , Pinterest users are able to like pins. The difference between liking a pin and repinning it is that with liking, the user is not prompted to pin that pin to their profile and it does not show up in the newsfeed of their followers. Average 2nd degree followers shows your brand how connected your follower base is.
Reach shows your brand the number of unique newsfeed impressions you can expect each time you make a pin or repin.
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